Moss Produce, LLC purchased the existing Arrowhead Potato Company facility in 2007 and continues operations under the trade name of Arrowhead Potato Company. Arrowhead Potato Company is a business within a family of businesses owned by the Moss family and is vertically integrated with the Moss Farms farming operation. This vertical integration has provided Arrowhead Potato Company a consistent supply of high quality Idaho potatoes.
Arrowhead Potato Company sells Idaho potatoes to local individuals and restaurants and to national food service companies. Arrowhead Potato has four distinct target markets of:
Background: Released in 1987 by North Dakota State University, this variety now ranks second in popularity for fresh-market use. Attractive type (refers to consistent oval shape); a high percentage of No. 1 potatoes is common with this early-maturing variety.
Appearance: Excellent conformation; attractive medium-brown color with a long to oblong shape.
Flavor Profile: A mild potato flavor with a soft texture and moderate density. Tends to bake up creamy and moist, not grainy. Moderately chewy skin. White to pale-yellow interior. A low to medium specific gravity for most; some have higher starch content.
Usage: Grown primarily for the fresh market. Because of the uniform appearance, has had good success in the retail grocery segment and increasing acceptance in foodservice.
Background: Developed in 1914 by Lou Sweet, a previous president of the Potato Association of America. Scientist Luther Burbank is credited with the discovery of the original seeds. While Idaho growers have successfully produced many varieties over the years, the Russet Burbank is their greatest commercial success and has established a strong brand equity for the state. A late-maturing variety that requires a 140- to 150-day growing season.
Appearance: The exterior skin is relatively thin and light brown in color. The exterior shape is oval and slightly flattened, with few shallow eyes. The interior is off-white to ivory and moderately dense.
Flavor Profile: A distinctive, earthy potato flavor. The high solid (starch) yields a grainy texture and slightly chewy skin. Bakes up dry and fluffy; fries crisp and golden brown.
Usage: Fresh, frozen, or dehydrated, this variety is well suited to all preparation styles.
